June 2017

SOUTHERN Living Magazine June 2017

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Release Date: 14 June 2017.

“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo…” The Steve Jobs-narrated “Think Differently” campaign of Apple first aired in 1997 and placed a lot of pressure on the tech rat race. However, as inspirational as it is, the script was reportedly taken from Rob Siltanen, who was working on the Apple pitch at the time.

At present, the case for originality is a constant battle for proprietorship, where the first ones who patent an idea win. In some cases, the conception of an idea is the result of looking through a different lens. In our cover story, app developer Ben Wintle gives us unexpected advice on success. He talks about his daily routine and how a crazy idea might just be the seed of a successful business solution, starting with “someone turning to the person beside them and saying, ‘here’s a crazy idea that might work.’”

We also discuss the necessary role of sustainability in today’s corporate landscape and how a curious auction house is turning to the younger crowd to foster a market traditionally driven by an older generation. Here’s to those who found their niche by looking at a problem and thinking, “I never saw it that way.”

Language : English
Country : Philippines
Publisher : Hinge Inquirer Publications
Page Count : 32
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