The Influence of Foreign Branding and Brand Personality Towards Perceived Product Advantage and Brand Image

The Influence Of Foreign Branding And Brand Personality Towards Perceived Product Advantage And Brand Image Book by Yohanes And Suresh Kumar, S.T., M.Si.

By Yohanes and Suresh Kumar, S.T., M.Si.

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Release Date: 14 May 2020.

"This monograph is studying the impact of foreign branding on purchase intention. Other than foreign branding, this study is also aware the needs of brand personality in purchase intention. It is believed that customers not only buy products because of its usefulness but also its brand since it provides guarantee, comfortability, and security.

This monograph aims at the understanding of purchase intention through foreign branding, brand personality, product advantage, and brand image. It is expected this study would give benefit not only to Lea Jeans but also local players to win the customers. It is also expected the results would give better ideas for local players to play in other industry than fashion.


Language : English
Country : Indonesia
Publisher : Rasi Terbit
Author : Yohanes and Suresh Kumar, S.T., M.Si.
Page Count : 124
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